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Monday, 19 March 2012 13:18

KONY 2012: How Social Media Fueled the Most Viral Video of All Time

KONY 2012 took the social web by storm last week, as a 30-minute documentary seeking to arrest LRA leader Joseph Kony was viewed online nearly 100 million times.

The Pew Internet and American Life Project investigated how KONY 2012 became the most viral video of all time.

The key, Pew found, was 18 to 29-year-olds sharing links on Twitter and Facebook. While initially 77% of Twitter discussions were positive, the tone shifted as criticisms of the non-profit behind the film, Invisible Children, began to circulate.

One of Pew’s takeaways was the importance of social media for spreading news to young readers.

Where did you learn about KONY 2012? Are Twitter and Facebook your go-to sources for current events?